Getting Organized with NJ CRM

The customer is king for every business. Retaining the customer is often more challenging and herculean than acquiring one. The latter becomes futile if you cannot succeed at the former. Most corporations today invest in customer relationship management so that they can effectively oversee their relationship with the customers at every point.

Acquiring new customers is very important for our business to grow. And it involves a lot of time and money. And there are existing customers as well, some have invested in SIP, some in debt funds and then there are the ones who have invested in lump sum ELSS'. The challenge here is to manage all previous, new and prospective customers effectively.

As an advisor, you can follow the following techniques to manage your client relationships better:

1. Conduct Regular Meetings: Meet your customers regularly. It is very important to meet your customers at regular intervals. This will enable you to build on relationship and also get to know more about the customer, to review investments and find new business opportunities. You would be able to effectively judge whether he is happy or otherwise and an opportunity for you to communicate effectively to address any concerns or important updates. Typically one should personally meet all clients at least every year but this frequency can go up to six months or even quarterly for your preferred / important clients.
2. Manage Leads Effectively: Don't ever take leads lightly. Every new lead is a prospective long term relationship. It is very important to track and manage all the leads properly. Your relationship with the lead is very fragile at this stage and effective tracking and timely communication techniques can help nurture leads and get better conversion ratios.
3. Communicate productively: You should very timely communicate all important information related to client's portfolio and investments like policy / SIP renewal, FMP maturity, etc. Communications for product awareness / promotion should ideally also be done by targeting the right customer groups. One way of communicating effectively is by sending custom e-mails to clients so that he/she feels that you have thought about the customer before sending the email. There are today multiple means on communication and use of digital tools should be done effectively. It is important that the relevant info reaches the client on time, since it will lose its significance beyond a particular point.
4. Know Customer Insights: The importance of customer insights cannot be overlooked. Right information about the preferences, product exposures, interests, family background, professional info, etc. go a long way in finding right solutions and business opportunities for your clients. As a business practice, a financial advisor must maintain all such info such that it is readily available whenever you need it.
5. Keep a personal touch: The power of personal touch can't be overlooked. Wishing your client on his birthday or anniversary may seem trivial but can contribute enormously to building relations. A personalized message for each customer each year can nurture your bond with him. But doing this for a large customer base can be challenging. Hence proper tools should be used for reminding and also for sending your best wishes with a personal touch.

We understand the importance of customer relationship management and also the techniques which can help us build relations with our clients. However, with changing times and increasing customer database, it might become troublesome to cater to all the clients and follow all ideas narrated above for each client. There is a tendency to mess things up even if well started. So how can we be better organized and empowered to have better customer relationship management practices? How can I manage all this work and information easily? What tools should I use?

NJ CRM
The answer to this is technology in the form of NJ CRM. With NJ CRM, you can manage almost all your customer relationship management related activities easily and effectively. NJ CRM offers many exciting features and tools that empowers you to practice time management, lead management, communication management and sales management related work on a single window. NJ CRM is integrated with your NJ business in your Partner Desk, is simple to operate and is designed keeping in mind your requirements. Please do visit your Partner Desk and start using NJ CRM to better manage and grow your business from today!

{s}
[[script type="text/javascript"]]
$(document).ready(function(){
new DiscussionBoard("divDiscussionBoard", "153", "http://www.njwebnest.in/esaathi/index.php/discussion").load();
});
[[/script]]
{/s}